Public Relation Campaigns as Key Constituent of Contingency Plan In Essay

Public Relation Campaigns as Key Constituent of Contingency Plan In Crisis Situation - Essay Example This essay stresses that Tylenol murder case was exemplary example of public relation that was used as tool for effectively managing crisis situation. The extensive media campaign in the post crisis phase enabled the company to recover its falling stock as well as the market credibility which had witnessed considerable damage in early crisis phase. The PR exercises in post crisis phase helped to promote tamperproof tablets and regain public trust. This paper makes a conclusion that crisis management and corporate communication have become increasingly important issues to cope with unexpected situations and respond timely to thwart long-term harm of any kind. Acknowledgement of the crisis per se becomes the key enabling element of crisis management that helps to develop appropriate strategy for minimizing the damage and expedite recovery. In the case of Tylenol tragedy, leadership initiative of the chairman of Johnson & Johnson and strategic PR exercises hugely contributed in overcoming the negative publicity and maintaining public trust. The crisis issues have cascading influence and can lead to considerable damage if not addressed early. Therefore they need to be addressed urgently; using effective communication that can convey firm’s stance and the measures that are taken to address the crisis. Johnson & Johnson’s crisis management was distinct in its creative public relation that had redefined corporate commun ication and its wider implications.